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what are the advantages of sales promotion to consumers

So, for the Tamil Nadu market, they created a special campaign “The Super Star of the House” and made the cine idol Rajnikant their brand ambassador as in that state he is popularly known as “Superstar”. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Advantage of Sales Promotion 1. The aim of any given business is to increase the profits. Advantages of Sales Promotion. A sales promotion is a marketing tactic used by retailers to drive sales. – unique in using a socially-based, sales process to attract and retain new customers; Benefits for the Economy, State and Society: Creates earning opportunities (mainly part-time) and facilitate economy; Create Urgency. Get smart with the Thesis WordPress Theme from DIYthemes. The concept of promotion means the process of persuading people to accept the products, concepts, and ideas of the company. Social Benefits ; The social advantages of advertising are. Due to the diversity of the market, the importance of sales promotion has increased tremendously. Knowledge about New Products. The Tamilian, consumer in particular, is value oriented, rational and looks up to film stars, while the Keralite is more international in his outlook. The result of an effective total marketing programme is sales success, which entirely depends on positive customer reaction and an intense, well organised selling effort by resellers and salespersons. Hence, even small businesses use it quite effectively. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. This forward buying ensures that retailers won’t to go out of stocks.  As dealers have more than the normal stocks, they think it advisable to advertise in local media, arranged displays and offer attractive promotion deals to consumers.  These actions help in increasing the store traffic. “Without promotion something terrible happens… Nothing!” The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Whereas, in Andhra Pradesh, they launched their brand as “Mega Star of the House” as Chiranjeevi was taken as their brand representative. It helps marketers to realize a variety of objectives. An example would be offering 20% off on certain products to the customers. Producers can introduce price discrimination through the use of sales promotions.  They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices.Coupons, special sales events, clearance sales and discounts are examples to explain the phenomenon. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. Sales promotion covers those marketing activities other than advertising, publicity, and personal selling that stimulate consumer purchasing and dealer effectiveness. 4. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. They distinguish a company from the rest of other in the competition in terms of prices. How to Create Word-of-Mouth for Your Local Business, 11 Marketing Tactics You Should Steal From Starbucks. 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One study suggested the following reasons for undertaking actively all forms of sales promotions are discounts and incentives to...

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